Beyoncé Launches New Women’s Active Wear Line Ivy Park

 

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On Thursday, singer/activist Beyoncé was featured on the cover of Elle magazine debuting her new women’s active wear line. The 2016 spring/summer collection arrives April 14th and is called Ivy Park and will be available at Nordstrom.

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In a statement, Beyoncé said that she lives “in my work out clothes but I didn’t feel there was an athletic brand that spoke to me.” She wants the collection to “inspire women who understand that beauty is more than your physical appearance.”

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The singer also launched a new website IvyPark.com and released a video that features her modeling the new clothes in addition to a guest appearance from her daughter Blue Ivy.

Beyoncé also launched IvyPark.com and released a video showing the pop star modeling the new clothes. Her daughter, Blue Ivy, also appears in the video.

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