Beyoncé Launches New Women’s Active Wear Line Ivy Park



On Thursday, singer/activist Beyoncé was featured on the cover of Elle magazine debuting her new women’s active wear line. The 2016 spring/summer collection arrives April 14th and is called Ivy Park and will be available at Nordstrom.


In a statement, Beyoncé said that she lives “in my work out clothes but I didn’t feel there was an athletic brand that spoke to me.” She wants the collection to “inspire women who understand that beauty is more than your physical appearance.”


The singer also launched a new website and released a video that features her modeling the new clothes in addition to a guest appearance from her daughter Blue Ivy.

Beyoncé also launched and released a video showing the pop star modeling the new clothes. Her daughter, Blue Ivy, also appears in the video.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s